The role of the HR function Assignment Example | Topics and Well Written Essays - 2000 words

The role of the HR function - Assignment Example Self development plan not only provides the self reflection but it also sets the path straight in terms of career Personal development program is very important. It provides the framework to the individual to conduct personal self assessment and identify his strengths and weaknesses. It helps in charting out the guideline to optimize and capitalize on the existing capabilities and determine the future path. It helps in identifying the areas of development and ways to enhance capabilities and knowledge and helps in deciding and developing a clear picture of the future in terms of career. Personal development plan is geared towards progress of both personality and self. A clear analysis of existing capabilities and desired ones helps in boosting self esteem and a clear picture of the future enable to add appropriate qualifications especially when you are vying for higher position (Attwood, 2005). This paper aims at creating my own personal development plan in the light of the different theories of personality, learning and leadership. Personal Development Plan A personal development plan consists of the following major steps. 1. What is my current state 2. What is my desired state 3. How do I get there? What is needed 4. ... So it is beneficial to identify the personality type first using the Myers Brigg Type Indicator (MBTI). MBTI It is one of the best known and most widely used for identifying personality and learning style. MBTI identifies the psychological type on four different scales namely Extraversion Vs Introversion (E-I), Sensing Vs Intuition (S-I), Thinking vs. Feelings (T-F) and Judging vs. perceiving (Gardner, 2009). The E-I indicator shows whether the energy and attention primarily comes from inside or from outside events. S-I indicators shows how the individual perceive the world and take the information whether directly from the five senses i.e. sensing or indirectly by using intuition. T-I indicator shows preferences in decision making either logical and rational or subjective values like based on like and dislike. The last indicator is J-P that shows individual’s choice whether to use judging or perceptive attitude for dealing with the environment (Knights et al 2007). I took MBT I online test to identify my personality. The test identified my personality type as ESFP. It shows I am an extrovert and I have the following characteristics sociable, outgoing, talkative, gregarious, active, optimist and impulsive. In my perceptions I rely on my five senses. Both of them are my strengths. However in my judgments I am not rational and logical and mostly make judgments based on my likes and dislike. That is a weakness. My attitude in dealing with the environment is based on perception rather than judging, it can also be considered a weakness (Ewing, 2006) Learning Style There are six types of learning styles namely reading, writing, listening, speaking, visualizing and manipulating. No one style is better than the other. Generally people use the learning style

Instructions on how to hypnotise a person Essay Example | Topics and Well Written Essays - 500 words

Instructions on how to hypnotise a person - Essay Example Hypnosis is a condition that is linked with the psychological behaviors where it affects the lives of the people on which it is acted upon in a manner that shows clearly the marked distinctions in their thinking mindsets and behavioral patterns. There seems to be an altered state of consciousness at certain times within this whole hypnotic activity but the same holds true for only a small fraction of people. The hypnotic indications as well as the subjective alterations within the human mind can be achieved with hypnosis. However there a number of controversies that goes in line with the art of hypnosis the world over. Without a shadow of a doubt, hypnosis is a form of hysteria and the people who experience hysteria can be hypnotizable. However this is just a solitary claim and with the recent research it has been proven time and again that nearly all human beings can be hypnotized. The manner in which a person can be hypnotized rests largely with the act of inducting a hypnotic state within him/her. We cannot just fathom a single basis on which we can rest our claim that the same is the proper way of inducing a hypnotic state however for this act to be effective, a number of practitioners have started to employ the calming verbal methodologies, usage of difficult triggers and lastly the inclusion of devices which are mechanical in nature. Hypnotherapy is the term which is used for the description of hypnosis within a therapeutic setting. A number of these hypnotherapists refer to this act as the practice related with â€Å"clinical work†.

Prepositional Phrases Essay Example for Free

Prepositional Phrases Essay Once, there was a little girl named Matilda. Her father worked for an organization concerned with the health of the people, so Matilda was used to traveling all across the city, and all over the world. At age seven, she demonstrated the abilities of an eighteen year old. Being exposed to the kind of work his father had, Matilda had always been filled with concern for those in need.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As Matilda was walking home, she was interrupted by a citizen, who looked familiar to her. She realized that it was her old neighbor, Mrs. Paterson, who left their street three years ago. Matilda remembered her to be a very pretty lady who loved to help other people. Her family was rich, but she opted to live a very simple lifestyle. Unlike before, Mrs. Paterson looked different—her clothes were shabby, her hair was chaotic, and her beautiful face was covered with dirt. Matilda was surprised with what she had seen, and asked Mrs. Paterson about it. Soon, Matilda learned that Mrs. Patersons husband had a gambling problem, causing them to lose all of their wealth. Mrs. Paterson broke into tears telling her that their only daughter, Morgan, who was only three years old, was diagnosed with a rare liver disease that could actually take her life. She had to undergo a new treatment and surgery that was costly for her parents.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Without hesitation, Matilda volunteered to help in order to give Morgan the treatment she needed. She had flyers distributed and posted around the park, and in the different areas in the city. Matilda was very much determined, with her friends doing much of the postings. Unsatisfied with the results, Matilda wrote to the mayor of their city to ask for assistance. The mayor was touched with Matildas kindness, and her story was known by everyone. It was even published in the newspaper, drawing much attention from the whole world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the end, Matilda was able to raise money for Morgans sensitive operation that practically saved her life. Mr. Mrs. Paterson were able to start anew with the money that Matilda had given them. Matilda, on the other hand, was filled with happiness and content for the good deed that she has done. The mayor, and the town, were deeply affected with the kindness that the little girl offered, giving Matilda her own â€Å"Matilda Day†, falling on her birthday. All is well.

The Concept Of Rural Marketing In India Economics Essay

The Concept Of Rural Marketing In India Economics Essay The concept of Rural Marketing in Indian economy has always played an influential role in the lives of rural population of India. In India, except few metropolitan cities, almost all the districts and industrial townships are well connected with rural markets. Though rural marketing is a new concept and ideology in the arena of marketing, it has left a strong feeling among the people that without giving appropriate weight to rural areas and its development, it could never be possible to ensure the overall growth and well being of the country. Since past few years considerable developments are taking place to reconstruct the rural part of India. Many corporate houses have entered into the field of rural marketing to contribute in rural development of the country. Godrej, Birla, ITC, Reliance and many others has established rural retail hubs as a result of that economic status has been significantly improved. Farmers are getting access to market to sell their product as well as keeping themselves updated and informed regarding the going on trends of market. * Assist. Professor, Rajarshi School of Management Technology, U.P. College, Varanasi The rural market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioral factors operating in the country. The rural population in India accounts for around 627 million, which is exactly 74.3 percent of the total population. The concept of rural marketing in India is often been found to form ambiguity in the minds of people who think rural marketing is all about agricultural marketing. However, rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. To be precise, Rural Marketing in India Economy covers two broad sections, namely: Selling of agricultural items in the urban areas Selling of manufactured products in the rural regions Some of the important features or characteristics of Rural Marketing in India Economy are being listed below: With the initiation of various rural development programmes there have been an upsurge of employment opportunities for the rural poor. One of the biggest cause behind the steady growth of rural market is that it is not exploited and also yet to be explored. The rural market in India is vast and scattered and offers a plethora of opportunities in comparison to the urban sector. It covers the maximum population and regions and thereby, the maximum number of consumers. The social status of the rural regions is precarious as the income level and literacy is extremely low along with the range of traditional values and superstitious beliefs that have always been a major impediment in the progression of this sector. The steps taken by the Government of India to initiate proper irrigation, infrastructural developments, prevention of flood, grants for fertilizers, and various schemes to cut down the poverty line have improved the condition of the rural masses. Prime Minister Manmohan Singh recently talked about his vision for rural India: My vision of rural India is of a modern agrarian, industrial and services economy co-existing side by side, where people can live in well-equipped villages and commute easily to work, be it on the farm or in the non-farm economy. There is much that modern science and technology can do to realise this vision. Rural incomes have to be increased. Rural infrastructure has to be improved. Rural health and education needs have to be met. Employment opportunities have to be created in rural areas. Go rural is the slogan of marketing gurus after analyzing the socio-economic changes in villages. The Rural population is nearly three times the urban, so that Rural consumers have become the prime target market for consumer durable and non-durable products, food, construction, electrical, electronics, automobiles, banks, insurance companies and other sectors besides hundred percent of agri-input products such as seeds, fertilizers, pesticides and farm machinery. The Indian rural market today accounts for only about Rs 8 billion of the total ad pie of Rs 120 billion, thus claiming 6.6 per cent of the total share. So clearly there seems to be a long way ahead. Although a lot is spoken about the immense potential of the unexplored rural market, advertisers and companies find it easier to vie for a share of the already divided urban pie. The success of a brand in the Indian rural market is as unpredictable as rain. It has always been difficult to gauge the rural market. Many brands, which should have been successful, have failed miserably. More often than not, people attribute rural market success to luck. Therefore, marketers need to understand the social dynamics and attitude variations within each village though nationally it follows a consistent pattern looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the 230 million rural consumers spread over approximately six hundred thousand villages in rural India. What rural market buys? Rural India buys small packs, as they are perceived as value for money. There is brand stickiness, where a consumer buys a brand out of habit and not really by choice. Brands rarely fight for market share; they just have to be visible in the right place. Even expensive brands, such as Close-Up, Marie biscuits and Clinic shampoo are doing well because of deep distribution, many brands are doing well without much advertising support Ghadi, a big detergent brand in North India, is an example. Why Rural Market? The Indian rural market has a huge demand base and offers great opportunities to marketers. Two-thirds of Indian consumers live in rural areas and almost half of the national income is generated here. The reasons for heading into the rural areas are fairly clear. The urban consumer durable market for products like colour TVs, washing machines, refrigerators and air conditioners is growing annually at between 7 per cent and 10 per cent. The rural market is zooming ahead at around 25 per cent annually. The rural market is growing faster than urban India now, says Venugopal Dhoot, chairman of the Rs 989 -crore(Rs billion) Videocon Appliances. The urban market is a replacement and up gradation market today, adds Samsungs director, marketing, Ravinder Zutshi. Reasons for improvement of business in rural area *Socio-economic changes (lifestyle, habits and tastes, economic status) *Literacy level (25% before independence more than 65% in 2001) *Infrastructure facilities (roads, electricity, media) *Increase in income   *Increase in expectations MART, the specialist rural marketing and rural development consultancy has found that 53 per cent of FMCG sales lie in the rural areas, as do 59 per cent of consumer durable sales, said its head Pradeep Kashyap at the seminar. Of two million BSNL mobile connections, 50 per cent went to small towns and villages, of 20 million Rediffmail subscriptions, 60 per cent came from small towns, so did half the transactions on Rediffs shopping site. Special features of rural market Unlike urban markets, rural markets are difficult to predict and possess special characteristics. The featured population is predominantly illiterate, have low income, characterized by irregular income, lack of monthly income and flow of income fluctuating with the monsoon winds. Rural markets face the critical issues of Distribution, Understanding the rural consumer, Communication and Poor infrastructure. The marketer has to strengthen the distribution and pricing strategies. The rural consumer expects value for money and owing to has unsteady and meager status of weekly income; increasing the household income and improving distribution are the viable strategies that have to be adapted to tap the immense potential of the market. Media reach is a strong reason for the penetration of goods like cosmetics, mobile phones, etc., which are only used by the urban people. Increasing awareness and knowledge on different products and brands accelerate the demand. The rural audience are however critical of glamorous ads on TV, and depend on the opinion leaders who introduce the product by using it and recommending it. Opinion leaders play a key role in popularizing products and influence in rural market. Nowadays educated youth of rural also influences the rural consumers. Rural consumers are influenced by the life style they watch on television sets. Their less exposure to outside world makes them innocent and fascinated to novelties. The reach of mass television media, especially television has influenced the buying behaviour greatly. Creating brands for rural India Rural markets are delicately powerful. Certain adaptations are required to cater to the rural masses; they have unique expectation and warrant changes in all four parameters of product, price, promotion and distribution. A lot is already emphasized on adapting the product and price in terms of packaging, flavouring, etc and in sachets, priced to suit the economic status of the rural India in sizes like Rs.5 packs and Re.1 packs that are perceived to be of value for money. This is a typical penetration strategy, that promises to convert the first time customers to repeated customers. The promotion strategies and distribution strategies are of paramount importance. Ad makers have learnt to leverage the benefits of improved infrastructure and media reach. The television airs advertisements to lure rural masses, and they are sure it reaches the target audience, because majority of rural India possesses and is glued to TV sets! Distributing small and medium sized packets thro poor roads, over long distances, into deep pockets of rural India and getting the stockiest to trust the mobility is a Herculean task. Giving the confidence those advertisements will support. Sales force is being trained to win the confidence of opinion leaders. Opinion leaders play an important role in popularizing the brand. They sometimes play the role of entry barriers for new products. The method of promotion needs to be tailored to suit the expectations of the market. Techniques that have proved to be successful are Van campaigns, edutainment films, generating word of mouth publicity through opinion leaders, colourful wall paintings. The Wide reach of television has exposed the other wise conservative audience to westernization. Panchayat televisions in Tamilnadu carries message that are well received and contribute to community development. Dynamics of rural markets differ from other market types, and similarly rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer. This, along with several other related issues, have been subject matter of intense discussions and debate in countries like India and China and focus of even international symposia organized in these countries.   Rural markets and rural marketing involve a number of strategies, which include: * Client and location specific promotion *Joint or cooperative promotion *Bundling of inputs *Partnership for sustainability Client and Location specific promotion involves a strategy designed to be suitable to the location and the client. Joint or co-operative promotion strategy involves participation between the marketing agencies and the client. Bundling of inputs denote a marketing strategy, in which several related items are sold to the target client, including arrangements of credit, after-sale service, and so on. Media, both traditional as well as the modern media, is used as a marketing strategy to attract rural customers. Partnership for sustainability involves laying and building a foundation for continuous and long lasting relationship. Innovative media can be used to reach the rural customers. Radio and television are the conventional media that are reaching the rural audience effectively. But horse cart, bullock cart and wall writing are the other media, which can carry the message effectively to the rural customers.   Rural marketing is an evolving concept, and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach, promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays, so the market size for products and services seems to have burgeoned. The rural population has shown a trend of wanting to move into a state of gradual urbanization in terms of exposure, habits, lifestyles and lastly, consumption patterns of goods and services. There are dangers on concentrating more on the rural customers. Reducing the product features in order to lower prices is a dangerous game to play. Rural Market: Areas with high level of expectation The Indian growth story is now spreading itself to Indias hinterlands. Rural India, which accounts for more than 70 per cent of the countrys one billion population (according to the Census of India 2001), is not just witnessing an increase in its income but also in consumption and production. The Union Budget for 2009-10 hiked the allocation for the National Rural Employment Guarantee Act (NREGA) to US$ 8.03 billion, giving a boost to the rural economy. This is in addition to the ambitious Bharat Nirman Programme with an outlay of US$ 34.84 billion for improving rural infrastructure. According to a study on the impact of the slowdown on rural markets commissioned by RMAI and conducted by MART, the rural economy has not been impacted by the global economic slowdown, according to a study by the Rural Marketing Association of India (RMAI). The study found that the rural and small town economy which accounts for 60 per cent of Indias income has remained insulated from the economic slowdown. Moreover, rural incomes are on the rise driven largely due to continuous growth in agriculture for four consecutive years. Moreover, the rural consumer market, which grew 25 per cent in 2008 when demand in urban areas slowed due to the global recession, is expected to reach US$ 425 billion in 2010-11 with 720-790 million customers, according to a white paper prepared by CII-Technopak. That will be double the 2004-05 market size of US$ 220 billion. According to the study, while the durables market shrunk in urban India, the rural market is seeing a 15 per cent growth rate. Fast moving consumer goods (FMCG) sales are up 23 per cent and telecom is growing at 13 per cent. FMCG According to figures released by market researcher AC Nielsen, demand for personal care products grew faster in rural areas than urban areas during the period April-September 2009. Several FMCG companies such as Godrej Consumer Products, Dabur, Marico and Hindustan Unilever (HUL) have increased their hiring in rural India and small towns in order to establish a local connect and increase visibility. GlaxoSmithkline Consumer Healthcare (GSK) and Nestle and are now launching products specifically for rural markets. Anand Ramanathan, an analyst from KPMG, said, Till recently, most FMCG companies used to treat rural markets as adjuncts to their urban strongholds and rural consumers as a homogeneous mass without segmenting them into target markets and positioning brands appropriately. Retail The rural retail market is currently estimated at US$ 112 billion, or around 40 per cent of the US$ 280 billion Indian retail market, according to a study paper, The Rise of Rural India, by the Associated Chambers of Commerce and Industry of India (ASSOCHAM). Major domestic retailers like AV Birla, ITC, Godrej, Reliance and many others have already set up farm linkages. Hariyali Kisan Bazaars (DCM) and Aadhars (Pantaloon-Godrej JV), Choupal Sagars (ITC), Kisan Sansars (Tata), Reliance Fresh, Project Shakti (Hindustan Unilever) and Naya Yug Bazaar are established rural retail hubs. Pharmaceuticals /Healthcare According to a report by McKinsey, the rural and tier-II pharmaceuticals market will account for almost half of the growth till 2015. The tier-II market will grow to 44 per cent by 2015, amounting to US$ 8.8 billion. The health ministry is setting up a mechanism to screen people in rural areas for lifestyle diseases such as diabetes. Union Health Minister Ghulam Nabi Azad said that in the case of diabetes, the government was working out a strategy to diagnose those in the age group 30-40 years in rural areas, for diseases. The multinational drug company, Sanofi-Aventis, has launched Prayas, a marketing initiative to market generics in rural areas and small towns. Through this initiative, the company looks to share medical knowledge with a body of practitioners and specialists in rural areas through workshops. Telecommunication A joint Confederation of Indian Industries (CII) and Ernst Young report reveals that of the next 250 million Indian wireless users, approximately 100 million (40 per cent) are likely to be from rural areas, and by 2012, rural users will account for over 60 per cent of the total telecom subscriber base in India. In a bid to acquire rural subscribers, most Indian telecom operators have started investing in infrastructure to roll out their services in these areas. Realising this as a huge potential, small Indian handset manufacturing companies, including Micromax, Intex Technologies and Karbonn, have lined up a marketing spend of around US$ 21.02 million for the financial year 2009-10. Infrastructure The World Bank has said that all-weather roads in villages in India have served to double the income of rural households, lift the literacy rate and increase land prices. Meanwhile, the Orissa government had decided to undertake an initiative to improve roadways in rural areas and upgrade 10,000 km of roads in rural areas. The decision was taken at a high level meeting chaired by Mr. Naveen Patnaik, Chief Minister of Orissa in December 2009. The National Bank for Agriculture and Rural Development (NABARD) has sanctioned an amount of US$ 34.4 million to the government of West Bengal under the Rural Infrastructure Development Fund (RIDF) XV. NABARD has also sanctioned a US$ 26.29 million loan to Karnataka for the construction of infrastructure projects, such as secondary schools, rural godowns, jetties, minor irrigation structures, roads and bridges, in rural areas. Automobiles Mahindra and Mahindra Group (MM) arm, Mahindra First Choice, has announced that it is to set up sales and service outlets in rural areas with the target of setting up 100,000 vehicles by 2015, according to MM President Rajeev Dubey. Meanwhile, motorcycle manufacturer TVS Motor Co. Ltd has said that it is depending on a far-reaching penetration of the rural market and the launch of new brands to boost the companys growth in 2010. Services Sector According to a report based on the 63rd round of survey by the National Sample Survey Organisation (NSSO), 60 per cent of the services sector enterprises in the country are located in rural areas. Of the 16.5 million services sector enterprises in India in 2006-07, 85 per cent were own account enterprises (OAEs) while the remaining 15 per cent were establishments. Seventy six per cent of the workers employed in these enterprises were employed in the rural areas of the country. Road ahead According to international consultancy firm Celent, rural markets in India will grow to a potential of US$ 1.9 billion by 2015 from the current US$ 487 million. Rural markets are growing at double the pace of urban markets and for many product categories, rural markets account for well over 60 per cent of the national demand. The success of the National Rural Livelihood Mission (NRLM), which has so far trained 100,000 rural youth, has led the rural development ministry to request an increase in budgetary allocation for the project. Rita Sharma, Secretary in the Rural Development Ministry, has said that they had sought US$ 2.29 billion from the Finance Ministry.

Technology in the Mathematics Classroom Essay -- Math Mathematics Tech

Technology in the Mathematics Classroom In today’s society, technology is advancing at such a rate that on can hardly stay ahead. Technology surrounds every person in civilization. To not use the technology that is readily available would be absurd. The same idea applies to technology in the classroom. Calculators, in particular, are becoming more readily available in the classroom, but technology should not stop there. Many inspiring computers programs, such as Geometer’s Sketchpad, Math Success, Fathom, Maple, and Minitab greatly enhance the mathematical teaching and learning that can take place in a classroom. With these types of programs, teachers can cover required more in-depth, and addition material more closely related to the students’ lives. In agreement with Bert K. Waits of Ohio State University, I believe technology, specifically â€Å"calculators[,] in conjunction with mental, paper-and-pencil, and estimation skills when appropriate, comprise the tools to help students work through the computations and manipulations necessary for solving problems† (p. 8). Many people are skeptical about 2 using quality technology in the classroom because they believe it decreases the student’s ability to complete mathematics problems without the technology. In my opinion, in agreement with the National Council of Teachers of Mathematics (NCTM) Principles and Standards for School Mathematics, â€Å"technology is essential in teaching and learning mathematics† (p. 24). Even though many people are apprehensive about using technology in the classroom, I feel confident that students can and will use the provided technology wisely and greatly appreciate the ideas and concepts that can be discovered by using technol... ...lassroom, I want all of my students to have access to a handheld calculator and a computer with mathematical software. I plan to encourage my future students to embrace technology and all of its advances. 7 Works Cited â€Å"Handheld Graphing Technology at the Secondary Level: Research Findings and Implications for Classroom Practice† 25 August 2003. gsecondary2.html>. National Council of Teachers of Mathematics. Principles and Standards for School Mathematics. Reston: The National Council of Teachers of Mathematics, Inc., 2000. â€Å"Recommendations for Technology in Teacher Preparation† MAA. 24 August 2003. m>. Waits, Bert. â€Å"The Role of Calculators in Math Education.† 25 August 2003. .html>.

Medieval Weapons Essay -- European History

Medieval Weapons Medieval society, in spite of its stereotypes, was not inherently more violent than modern society. â€Å"Although there was no state in the modern sense, and therefore no set of laws that inherently took away the power of the average man or woman to exercise violence, the violence of the day was considered differently, and with out the inherent sense of criminality that accompanies it today. Our understanding of the weapons of the medieval world is skewed by the vast disarming of the â€Å"the civilian† that is taken for granted today, yet is a vastly different situation compared to what existed in many parts of â€Å"the West† as little as seven years ago. Medieval weapons and armor are, for better or for worse, generally considered in light of the knight and the nobility. The nobility, fighting as heavy cavalry, had exerted a tremendous influence on the battlefield. In spite of the pressures brought to bear on the knight by the increased use of the longbow, crossbow, handgun, and pike, heavy cavalry continued to play an absolutely essential role on the battlefield. The 14th-16th century saw great chanteys in weapons and armor, not because they â€Å"evolved† per se, but because they changed to maintain their effectiveness under deferent conditions, as John Clements puts in his book Medieval Swordsmanship â€Å"after all, swards did not get sharper, stronger, or especially more effective after the middle Ages. They did not evolve as guns did to become more accurate, of l...

Iago’s Manipulation of Othello in Shakespeare’s Othello Essay -- Othel

Iago’s Manipulation of Othello in Shakespeare’s Othello Once a seed of suspicion or doubt is planted in a person’s mind, the noxious effect of jealousy is soon to ensue. Jealousy and suspicion are Othello’s flaws hubris throughout the play and foreshadow to the audience his imminent downfall. He believes what Iago tells him so strongly that he compromises his close relationship with his best friend and his love for his wife. Iago manipulates Othello through the use of extortion, literary techniques, and his keen judge of character. His syntax and diction are so simple yet so powerful because he uses the correct rhetorical questions and addresses Othello with respectful terms such as â€Å"my lord.† He allows Othello do most of the talking and the thinking; then begins to twist his mind usi...